SEG Launches Know & Love Private Brand
Southeastern Grocers (SEG) has unveiled its Know & Love private brand assortment that, according to the company, provides shoppers with an assortment of affordable, clean-label products.
Touting the line as items made with ingredients shoppers “know” and will “love” officials with the grocer said the new assortment builds upon the company’s commitment to provide customers with money saving quality products and services.
The initial selection includes food and beverage products along with household items made free of nearly 100 ingredients, such as certified color additives, partially hydrogenated oils, high fructose corn syrup and sweeteners such as aspartame, saccharin and sucralose.
“Our customers and associates are the driving force behind every decision we make, and as they began to express an increasing desire for products with simple ingredients, we set out to create a budget-friendly, clean-label line centered around two fundamental traits: trust and transparency,” said Brooke Rice, senior director of Own Brands for Southeastern Grocers, the parent company of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores. “Know & Love encapsulates this ideal and reflects our steadfast commitment to provide quality products at an affordable price.”
Know & Love is also evolving SEG’s overall approach to packaging design. To ensure a truly engaging customer experience, SEG leveraged innovative neuroscience and neuromarketing techniques to create a clean, visually appealing packaging design that aligns with the principles of clean labeling, while also conveying a sense of trust, reliability and affordability.
As a result, Know & Love’s packaging design mirrors the simplicity and quality of its products, ultimately enhancing the overall shopping experience, company officials said. Additionally, Know & Love features color-coded packaging to help customers with dietary requirements easily find products suited for their needs – dark purple packaging indicates gluten-free items and dark green packaging denotes plant-based options.
The Know & Love product line will roll out exclusively in Fresco y Más, Harveys Supermarket and Winn-Dixie stores gradually through next year, allowing customers to discover and enjoy the expanded selection over time. SEG's existing Naturally Better products and select SE Grocers products that meet the quality and clean-label standards of Know & Love will gradually transition into the new product line. Once fully launched, the Know & Love line will offer more than 1,000 clean-label products, including dairy, produce, ready-made foods, beverages and household items.