Store Brands Announces 2023 Game Changers

This year's list features a combination of people, brands and product innovation honoring the best-of-the-best across the world of private label.
Game Changer logo

Store Brands is proud to announce the 2023 honorees for our annual Game Changers campaign, recognizing people, brands and company innovations that are driving change in the private label industry.

These innovating winners will be featured in the March/April edition of Store Brands Magazine, and the profiles will be shared on our website in mid-April.

"This year's Game Changers once again shows the depth of quality across private label," said Greg Sleter, executive editor and associate publisher of Store Brands. "The industry has seen tremendous growth in recent years and the people, brands and products we are honoring this year are examples of the ingenuity and innovation that will lead to further evolution of the category in the years to come."

2023 Game Changers:


  • Jackie Li, SVP of Private Brands & Global Sourcing, Dollar General
  • Jac Ross, VP of Sprouts Brand, Sprouts Farmers Market
  • Luigi Lazzareschi, Sofidel
  • Bill Bradshaw, VP of Sales, Federated Group
  • Philip Walliser, Product Development Senior Merchant, Lowe’s


  • Misfits Market- Odds & Ends
  • Hy-Vee- Very Bellissima
  • Dollar General- Nature’s Menu


  • Birdzi- VISPER 2.0
  • Fair Trade USA- Factory program redesign
  • NSI Group- Airnuts
  • Southeastern Grocers- Powdered drink mix
  • Southeaster Grocers- Drinkable yogurts
  • Topco Associates LLC- Cornershop Cuts Delicatessen
  • Shelf2Cart- The Merchandiser
  • G.S. Gelato- plant-based frozen desserts