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05/03/2022

Sally Beauty Expands Proprietary Hair Care Line

The new items in the retailer's Strawberry Leopard collection continue its private label expansion efforts.
Greg Sleter
Associate Publisher/Executive Editor
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Sally Beauty Strawberry Leopard

Sally Beauty has expanded its assortment of private label hair care products with the debut of new items as part of its existing Strawberry Leopard collection.

According to the company, the line now includes products specifically formulated to protect and strengthen vivid hair for all hair types. Products in the Strawberry Leopard assortment include:

  • Shampoo: This new shampoo gently cleanses to help maintain even the most vivid colors that are prone to fading.
  • Conditioner: This new, ultra-hydrating conditioner preserves vibrant color, replenishes vital moisture proteins, and helps retain length without being too heavy.
  • Color Sealing Spray: Used on damp or dry hair, this leave-in spray helps to lock in vivid hair color, prevent color bleeding, and extend the life of hair color.
  • UV & heat protection cream: This lightweight styling cream can be used for air-drying or heat styling and helps to smooth and protect hair against UV and heat damage - both of which are known to affect the vibrancy and longevity of hair color.

"All Strawberry Leopard products are vegan, cruelty-free, gluten-free, and do not contain ammonia, ethyl alcohol or PPD," said Steve Chattin, VP of Global Product Development, Sally Beauty. "We developed an exclusive Nouribond technology that is incorporated into our Strawberry Leopard hair color and care lines so consumers can confidently change their hair color while maintaining hair health and vibrancy."

Kohn added the new products are the latest in an on-going effort by Sally Beauty to expand its selection of exclusive brands. The retailer recently launched other proprietary brands including Texture ID, Beauty Secrets, Beyond the Zone and GVP