Safeway, Albertsons Launch Wine Delivery Program
Safeway and Albertsons have launched a new initiative for wine lovers in California.
The Albertsons Cos. grocers have launched Vine & Cellar, a collection of expertly curated wines available online, shipped directly to customer homes. Available now exclusively in California, Vine & Cellar includes a wide assortment of wine varietals and global wine regions.
All wines offered by Vine & Cellar are individually selected by Curtis Mann, Master of Wine and Group VP, Alcohol for Albertsons Cos., and his expert buying team. Mann is one of only 60 Masters of Wine in the United States.
Vine & Cellar offers wine ranging in price from $10 to more than $1,000 a bottle with plans to expand the assortment even further. The new collection expands Albertsons Cos.’ growing wine portfolio, which includes the company’s private label Vinaforé, Signature Reserve, O Organics and Kaylana wines.
“We are launching Vine & Cellar to give our customers and fellow wine enthusiasts the ability to discover and shop regional and specialty wines from smaller vineyards that are not usually available at national supermarket retailers,” said Mann. “Our team has tasted thousands of wines from Sancerre to Burgundy to Napa Valley so our customers can enjoy the tannin, body and fruit of old world and new world vintages – all conveniently shipped to their doorsteps.”
Shoppers in California can access Vine & Cellar through the Safeway, Albertsons, Vons and Pavilions websites and mobile apps under the “featured” category. Wine will arrive in one to three business days.
“I am deeply passionate about wine and introducing new blends and regions to our customers,” added Mann. “For both the wine enthusiast and wine explorer, Vine & Cellar is a destination for customers building their home wine collection and those who want to expand their palates and knowledge about wine.”
As of June 17, 2023, Albertsons Cos. operated 2,272 grocery stores across 34 states.