Albertsons Companies Expands Private Label Wine Collection

Launched in time for the holidays, the new assortment includes five varietals priced between $14.99 and $21.99.
Greg Sleter
Associate Publisher/Executive Editor
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Albertsons private label wine
Albertsons Vinaforé Collection was curated by its Master of Wine Curtis Mann.

Albertsons Companies is popping the cork on a new line of private label wine that features five varietals originating from some of the best-known wine producing regions.

The Vinaforé Collection was Curated by Curtis Mann, Master of Wine at Albertsons Cos., in partnership with DC Flynt MW Selections. Wine Enthusiast recently announced that the 2021 Vinaforé Napa Valley Chardonnay received 90 points while the 2020 Côtes du Rhône Villages scored 90 points from James Suckling. 

Using a 100-point scale, a wine rated 90 points is deemed to be outstanding or excellent. The collection also includes the 2020 Alexander Valley Cabernet Sauvignon, 2021 Sonoma Coast Pinot Noir and 2021 Sonoma County Sauvignon Blanc. All five varietals retail between $14.99 and $21.99 each. 

The collection is now available at Albertsons Cos. banner stores including Albertsons, Safeway, Shaw’s, Vons, Jewel-Osco, Acme, Tom Thumb and United Supermarkets.

“We were very intentional when we created this collection for our customers,” said Mann. “With every bottle of our Vinaforé wines, we hope to evoke discovery, foster exploration and empower shoppers to enjoy and purchase wine more confidently. In addition, we included pairing suggestions on the wine labels to help our customers discover the perfect food and wine pairings and create elevated dining experiences right at home.”

Shoppers can learn more about the winemaking process, taste profile and origin of each varietal in the Vinaforé Collection on the Albertsons Cos. banner website. Customers can also find easy, shoppable ingredients and inspiring recipes that pair with Vinaforé wines.

Additionally, customers have the option to shop the wine aisle digitally to have Vinaforé wines delivered direct from the store to their doorsteps via DoorDash or Instacart.

The new Vinaforé Collection expands Albertsons Cos.’ Own Brands growing wine portfolio, which includes Signature Reserve, O Organicsand Kalyana wines.