Register Today! Webinar Will Focus On The Power of Private Brands

Consumer demand for private brand products continues to grow, offering food retailers and manufacturers a chance to innovate. 

The past few years, consumers have faced numerous challenges including a global health crisis that impacted product availability and rising prices. For many, the solution to these major challenges has been private brand products. The result has been gains in market share for retailers, who have also realized an opportunity to use their store brand selection to give shoppers unique products at a better value. 

But private brands innovation needs to be redefined to go beyond expanded assortments. New research of food industry private brand professionals shows innovation is expanding to include packaging, branding, purchasing, logistics, marketing and more.

To gain the latest insights, join Store Brands and FMI - The Food Industry Association for an analysis on FMI’s latest report, “The Power of Private Brands 2023, From the Industry.” The webinar will feature Doug E. Baker, vice president of Industry Relations with FMI; and Greg Sleter, executive editor of Store Brands, who will moderate the discussion.

The webinar is set for Thursday, June 15 at 2 p.m eastern time. Register today to get the latest insight on how the power of private brands can help your business grow.