Register for the Store Brands Industry Forum on Nonfood Innovation
Registration is open to attend the first virtual Store Brands Industry Forum of the year.
On Jan. 19, a forum of four, 30-minute panels will be dedicated to topics around innovative products and trends in nonfood categories — all of them driven by pandemic gains.
Each 30-minute, virtual panel will be moderated by Store Brands and feature prominent retailers, suppliers and thought leaders to discuss the topics. Register to attend here.
The four panels will cover:
- Pet Products — Pet adoption jumped over the pandemic, bringing more shoppers to the table. How are retailers getting own brands out front? The category is also seeing innovation such as Petco’s industry first boutique.
- Pandemic Products — The forum will have a session sharing insights around pandemic products, such as paper products, hand sanitizer, masks and heavy duty cleaning products.
- Personal Care and Wellness — Consumers are more attuned to how they’re taking care of their bodies, in light of the pandemic, and there are innovative products to do it.
- House and Home — Again, consumers have been spending more time at home, finding a reason to spruce up the place and keep it sanitized.
Additionally, kicking off the day of education, FMI - The Food Industry Association and FitForCommerce will present a keynote presentation on how retailers can better drive private brands over e-commerce. Doug Baker, vice president, industry relations, FMI, and Kathy Kimple, chief retail officer, FitforCommerce, will share insights from FMI’s recent Power of Private Brands study that looked at how retailers leverage own brands online and where they need to get stronger, especially at the rate that e-commerce is accelerating.
Kimple brings a wealth of experience in digital and retailer, overseeing digital merchandising and ops at such retailers as Dick’s Sporting Goods, Linens N Things and The Children’s Place. As part of the FMI study on e-commerce, FitForCommerce mystery shopped the online retail locations of stores to see how their private brands measured.
For the rest of 2022, Store Brands will have more forums: topics lined up for the year include a forum on consumer trends on March 30, 2022; e-commerce on May 25, 2022; sustainability topics on July 27, 2022; supply chain issues on Sept. 28, 2022; and the Store Brands Industry Summit on Dec. 14, 2022. The events can be followed at storebrandsindustryforums.com.
In between sessions, the forums series also features networking breaks where groups of six people can join video chats.