Reese Witherspoon's Kohl's-exclusive brand makes its launch
After its announcement last fall, the Draper James RSVP line by actress Reese Witherspoon has arrived at Kohl's for the spring season.
The exclusive collection has launched at 500 Kohl’s stores nationwide and online at Kohls.com, and offers “classic styles with a modern twist” along with a southern influence, a nod to Witherspoon’s Louisiana roots.
"I’m excited to introduce our new collection with Kohl’s — Draper James RSVP,” said the award-winning actress, famous for her roles in Legally Blonde, Walk the Line and more. “Inspired by the casual elegance of garden parties, we’ve curated joyful designs that speak from my heart and belong in every woman’s wardrobe for spring. These pieces embrace the effortless style I had in mind when I started Draper James and this is my way of sharing my classic Southern roots with all of you."
The spring collection offers an assortment of contemporary, feminine and colorful dresses, along with a variety of items such as blazers, bodysuits, blouses and button down cardigans, skirts, rompers and seasonal capris. Draper James RSVP features classic styles with a modern twist, such as floral puff sleeve shirt dresses, midi wrap dresses, eyelet blouses and rompers, lapel collar blazers, and colorful paper bag shorts.
“The Draper James RSVP store experience is the latest example of how Kohl’s is making its shopping experience more inspiring and destination-focused than ever before,” said Doug Howe, Kohl’s chief merchandising officer. “The brand not only has an incredible story to tell, but the assortment, anchored in beautifully designed and colorful dresses, is one that we wanted to spotlight and capture the attention of every customer who walks through our store. The collection comes at a perfect time when we know our customers are looking for new styles to refresh their wardrobes and we couldn’t be more excited for Draper James RSVP to be that perfect addition to our women’s portfolio this spring.”
The exclusive Draper James RSVP line joins Kohl’s growing brand portfolio, including an assortment of newly launched national brands such as Sephora, Eddie Bauer, Tommy Hilfiger, Calvin Klein, Lands’ End, and Cole Haan.