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11/16/2021

Kohl's readies exclusive Reese Witherspoon collection for Spring 2022

Kohl's will add clothing line Draper James RSVP to its portfolio of exclusive brands, and will be offered at 500 Kohl's locations.
Zachary Russell
Associate Editor
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Department store Kohl’s is partnering with an Academy Award-winning actress to offer an exclusive line of clothing. 

Kohl’s and Reese Witherspoon will launch Draper James RSVP, an exclusive collection coming to the store in Spring. Set to debut in February 2022, Draper James RSVP will bring “contemporary, yet timeless” Southern style to Kohl’s customers next year. 

While Draper James RSVP won’t appear until early next year, Kohl’s has strategized for the upcoming holiday season, centering its own and exclusive brands.

Draper James RSVP will be offered in 500 Kohl’s stores, with an expanded presence adjacent to the Sephora at Kohl’s shops in 300 stores, and on Kohls.com.

Draper James, Witherspoon’s clothing line, specializes in American fashion with a Southern style, as the actress hails from New Orleans. The new collection at Kohl’s will feature a full assortment of dresses, blazers, bodysuits, blouses and more in classic styles with a “modern twist.”

“When we thoughtfully make the decision to add a new brand to our exclusive portfolio, it’s critical that the product line not only addresses a void, but also provides meaningful differentiation to our current assortment,” said Doug Howe, chief merchandising officer at Kohl’s. “This is definitely the case with Draper James. Reese has done a beautiful job creating a brand that is based on a foundation of classic American style, steeped in Southern charm that is relevant, feminine and pretty. We look forward to providing access to this brand to both our existing and new customers.”

Draper James RSVP joins Kohl’s growing brand portfolio, including an assortment of newly launched national brands such as Sephora, Eddie Bauer, Tommy Hilfiger, Calvin Klein, Lands’ End, and Cole Haan.