Red Gold joins Folds of Honor to help families of military
Red Gold is teaming once again with the nonprofit Folds of Honor this summer to help support families of fallen or disabled military. The producer of branded and private brand products has a multiyear partnership with the organization, which included a February rollout of Red Gold ketchup with new labels calling attention to the cause.
The bottles are returning for a summer “Ketchup with a Cause” program and proceeds from sales of the ketchup will go to Folds of Honor. When Red Gold changed the label earlier for a promotion, it was the first time the company had changed a label of its popular ketchup.
The labels show the logo of Folds of Honor, bringing attention to the charity that was founded in 2007 to help children and spouses of U.S. service members who died or were disabed during military fighting. One effort the organization does is award educational scholarships, awarding 24,500 scholarships in all 50 states, including 4,500 scholarships last year.
This partnership comes at a time when, of the more than one million disabled and fallen U.S. service members, there are another two million spouses and children who are adversely impacted by war. In fact, nine out of 10 military dependents are not eligible for college financial assistance. In addition to the economic and emotional burdens families of fallen or disabled service members already face, the current COVID-19 pandemic is placing additional financial stress on many living on a one-household income. This partnership is designed to both to honor and protect the legacy of these military heroes by ensuring the educational future of their loved ones.
Elmwood, Ind.-based Red Gold is the largest privately held producer of tomatoes in America and a leader in supplying tomatoes for retail store brands and foodservice distributors.
"Red Gold was founded in 1942 in an effort to feed U.S. troops during World War II. Since then, giving back to those in need is a foundational element of our family history at Red Gold," said Colt Reichart, director of marketing and fourth-generation owner at Red Gold. "The Folds of Honor mission is a natural fit for us. For more than 75 years, our family has been proud to work with more than 40 Midwestern growers to produce quality tomato products that are American owned, grown and made to serve families all over the country."