QVC Launching Adaptive Apparel Collection

QVC’s long-standing Denim & Co. private label apparel brand is expanding with the addition of the brand’s first adaptive and size-inclusive collection, according to a report by WWD.  

Launching on QVC.com on Aug. 1 and on-air on Aug. 4, the collection will include a faux suede jacket, a denim skirt, cardigan knit pants and knit jeans. With prices ranging from $60 to $80, products will be offered in sizes ranging from extra small to 3X. 

The additions to Denim & Co. expand QVC’s accessible and adaptive product assortment. The digital retailer has carried adaptive clothing for about two years.

Rachel Ungaro, vice president and general merchandise manager at QVC, told WWD, the launch of the adaptive and size-inclusive products is a natural expansion of the Denim & Co. brand. 

“This was born as an idea about four years ago, as businesses parlayed into adaptable and accessible,” she said. “We have always been very heavy supporters and believers in inclusivity in general, especially when it comes to size.