QVC, HSN Debut On Streaming Network

QVC Group has launched QVC and HSN on Philo, a live TV streaming service with approximately 1.3 million paid subscribers. The two will be the only livestream shopping channels on the service. 

QVC and HSN will be available on Philo's core subscription-based service as well as through its standalone free channel offering (FAST channels). The brands will offer Philo customers nearly 40 hours a day of live shoppable entertainment across both channels.

"With the launch of QVC and HSN, we are bringing Philo's viewers two distinct live shopping experiences, each highly entertaining and engaging in its own way, with its own products, programming, and personalities," said David Apostolico, senior vice president and chief distribution officer with QVC Group. "We look forward to welcoming new and existing customers to QVC and HSN via Philo, while providing yet another way to reach our fans wherever they are shopping."

According to QVC Group, the launch reflects the company’s strategic initiative to drive live shopping content to everywhere customers are spending their time. QVC and HSN reach more than 200 million homes worldwide through 15 TV channels, which are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV. The retailers also reach millions of customers via the QVC+ and HSN+ streaming experience, social platforms, websites, and mobile apps.

"As leaders in video commerce, QVC and HSN are natural fits with the entertainment, reality, celebrity-driven, and lifestyle content Philo users already love,” said Adam Salmons, head of Content and Business Development with Philo. “We are happy to work with QVC and HSN to bring unique shoppable programming to our platform and viewers for the first time."