Rawlinson Extends Contract At QVC Group

David Rawlinson, president and CEO of QVC Group, will lead the company through the end of 2027 following his recent contract extension. 

“Over the last three years, the team has successfully navigated a tragic fire, post-COVID retrenchment, and significant levels of cord-cutting, and still driven bottom-line results,” said Rawlinson. “Now, we can take a more nimble and more profitable QVC Group and target a return to growth. As shopping grows quickly on social and streaming platforms, we are well-positioned to use our exceptional content creation and selling capabilities to capture market share.”

Through the company’s WIN growth strategy, QVC Group is working to build on its legacy in television to become a live social shopping company by accelerating its efforts in social and streaming. The strategy includes three priorities:

• Wherever She Shops: Drive live shopping content to everywhere she spends her time
• Inspiring People and Products: Create a live social shopping content engine that inspires human connection with incredible finds
• New Ways of Working: Lean into technology and continuous improvement to fund expansion onto new platforms and into new audiences

“During David’s tenure, he has continued to lead with confidence and great vision, successfully architecting and delivering the company’s multiyear Project Athens initiative, which improved our profitability despite a challenging macro environment,” said Greg Maffei, executive chairman of QVC Group, Inc. “The board and I are confident he can lead QVC Group through its next chapter as we focus on growth and transforming into a live social shopping company.”