QVC Group Launches 24/7 Stream On TikTok
QVC Group has raised the curtain on a strategic agreement to host around-the-clock shopping streams on TikTok that feature the company’s brands, products, and talent.
"We are uniquely suited to bring our large-scale, high-volume, live social shopping experience to TikTok, an extremely popular platform with over 170 million users," said David Rawlinson II, president and CEO of QVC Group, Inc. "We are excited to share our powerhouse lineup of celebrities, hosts, brands, and products in this interactive format. Our agreement will be a catalyst to transform shopping and discovery, not only for QVC Group and TikTok Shop, but also for social shopping at large."
Since QVC launched on TikTok Shop in August 2024, more than 74,000 TikTok creators have featured QVC items through their shoppable videos and livestreams on the app. Through this agreement, QVC Group will be making a wider assortment of thousands of brands and products available.
QVC Group officials said this move opens the door for QVC Group to connect with additional creators on TikTok, who can share products with their audiences. The new experience will specifically feature original QVC and HSN content created just for TikTok.
Across its video platforms, including HSN, QVC Group produces more than 40,000 hours per year of shoppable content, featuring more than 100 celebrity partnerships and the company's host-creators. Through its extensive brand relationships, QVC Group offers 400,000 products and ships more than 200 million units a year to consumers.
