QVC To Host TikTok Shop Super Brand Day

QVC will kick off the second year of its Age of Possibility mission on May 14 through a first-of-its-kind cross-category TikTok Shop Super Brand Day in collaboration with the social media platform.

Following QVC Group's recent debut of its 24/7 live social shopping experience with TikTok Shop, this event marks another first for the company, with QVC bringing a dedicated day of creator- and celebrity-led shopping, rooted in celebration, empowerment, and connection.

The TikTok Shop Super Brand Day will be held in Santa Monica, Calif., and QVC and TikTok will bring together new and returning Q50 ambassadors, TikTok creators, and brand partners for a live shopping event. The day's creator and celebrity-led content is designed to put women at the center of a modern retail experience, QVC officials said. 

"The Age of Possibility is not a mission for just one group...it's a universal feeling," said Annette Dunleavy, vice president of Brand Marketing at QVC Group and Q50 Ambassador. "As many modern women turn to social media, like TikTok, for inspiration and connection, we are meeting them where they are with what they need, showing that style, relevance, and transformation is ageless."

New to the Q50 are Hoda Kotb, Carla Rockmore, and Kathy Hilton, alongside returning ambassadors including Kathie Lee Gifford, Stacy London, and Barbara "Babs" Costello.

The event will also feature immersive on-site experiences, a red-carpet entrance, and appearances by Q50 ambassadors and QVC hosts. Viewers will discover new product releases and will have access to event-only deals across curated QVC collections, including beauty, fashion, home, and kitchen, all exclusively available on QVC's TikTok Shop.

Viewers can tune into the specialty content on May 14, starting at 1 p.m. ET/10 a.m. PT on @QVC on the TikTok app.