Private brand trade show set for Middle East

Scheduled for Nov. 7-9 in Dubai, the Private Label & Licensing show is returning to an in-person event.
Dan Ochwat
Executive Editor
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Returning to an in-person event in the Middle East, the Private Label & Licensing Expo is being scheduled for Nov. 7-9 at the Dubai World Trade Centre, United Arab Emirates.

The trade show is presented by the Dubai World Trade Centre, calling it the Middle East and North Africa’s largest show dedicated to private label and licensing. The same organization also recently held Gulfood 2021, an event on the food and beverage industry in the region. A study of Gulfood exhibitors by Dubai World Trade Centre said that 55% of exhibitors confirmed that private label is one of the most important trends in the industry.

Exhibitors at the event will represent more than 26 countries such as UAE, Poland, Italy, Germany, Greece, Egypt and more. The exhibitors include food and beverage manufacturers, and will focus increasingly on the health and wellness and organic trends, which have grown to a $3.5 billion business, according to the show. The show will also have nonfood manufacturers access several categories.

In addition to the exhibitor networking, the event will host 27 educational sessions such as a masterclass in packaging, a brand licensing workshop and more.

In 2019, when the show last ran in-person, the event brought 4,729 attendees from 95 countries to the Dubai World Trade Centre, showcasing 106 exhibitors.

For more information on the event, visit Private Label & Licensing Middle East.