PLMA Kicks Off Fall Speaker Series in September
The Private Label Manufacturers Association (PLMA) is gearing up for a new season with a slate of programming. Ahead of the group’s annual trade show in November, suppliers and retailers can take advantage of PLMA’s fall speaker series that is part of its educational and professional development offerings.
The online events begin Sept. 12, with virtual "Lunch and Learn" program on reaching “notoriously loyal” Baby Boomer consumers, with insights and advice from Dr. Sara Williamson, assistant professor of marketing at SUNY College at Old Westbury. The second part of that series takes place on Sept. 19, with a look at “notoriously disloyal” Gen Z shoppers; Laurie Demeritt, owner and CEO of The Hartman Group, will lead that presentation.
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Later, on Sept. 26, PLMA will host a live online seminar focused on the wine and spirits category. This is also a lunchtime event and features Alison Crowe, VP of winemaking and partner at Plata Wine Partners.
October’s Lunch and Learn series has a “Meet the Retailers” theme. The Oct. 10 program spotlights Giant Eagle, while the Oct. 17 session includes a Topco source.
Meanwhile, PLMA is also hosting a two-part online program, “Navigating the U.S. Private Label Market," that sheds light on trends and opportunities in the space and prepares new and international guests for the organization's upcoming trade show outside Chicago. Participants can log onto that program, led by Jim Wisner, president of Wisner Marketing, LLC, on Sept. 24 and 25 at 9 am. Eastern Time.