Plant-Based Report: Texture, Price Among Top Concerns for Consumers
Consumers between the ages of 55 and 64 said they disliked that plant-based foods were “too processed” or had “too much sodium.” More than half (54%) of those surveyed said they agreed that plant-based foods still have hidden unhealthy ingredients despite being healthier overall.
In the report, cheese is described as the “final frontier” for plant-based foods, with consumers stating that they are unhappy with the taste and texture of plant-based cheese. Nearly three-quarters (73%) of those surveyed said they wished there was a better non-dairy cheese alternative that “tasted like regular cheese, melted well, and didn't have a grainy texture."
Looking forward, 84.51° and the Plant Based Foods Association cited three areas of unmet needs for consumers: Exciting, bold flavors, pre-made meals, and advancements in cheese.
The full report can be found here.