84.51° Inflation Report: Customers Cut, Traded Down in Many Categories in 2022
84.51°'s new Inflation Wrapped details what shoppers said they would do to combat inflation in 2022 and what they actually did.
Consumers at Kroger continued to cut back in certain categories, as well as buy less expensive products in others, according to 84.51° 's February 2023 Inflation Wrapped report, a positive sign for private brands.
Kroger’s retail data firm released its latest report detailing which categories shoppers say they plan to trade down in, and which they actually do end up trading down in. In 2022, consumers said they noticed the highest price increases in fresh categories like dairy, produce and deli/meat/seafood, impacting the categories they decided to switch in. However, dairy (29%), pet food (27%) and frozen foods (23%) saw the highest price increases year-over-year.
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