Discovery platform Pinterest has unveiled new shopping features for retailers with private brands to leverage more direct buying opportunities.
In a blog post by Pinterest, Jon Kaplan, chief revenue officer, Pinterest, said weekly users of the platform are seven times more likely to say it’s the most influential platform in their purchase journey compared with other social media platforms, which is why it wanted to expand its shopping capabilities.
Pinterest and private brands already have shown to go well together. Albertsons and H-E-B leveraged the platform with some holiday dining programs. Albertsons also recently tapped the platform for a multi-year agreement to explore Pinterest’s Idea Ads video format and serve as a Pinterest Creator.
“At 4 p.m. every day, the number one food search on Pinterest is what’s for dinner, and Albertsons is delivering with inspiring and intuitive experiences that help our Pinners answer that question every day,” said Kaplan regarding the Pinterest Creators partnership. “Albertson’s forward-looking use of Pinterest only solidifies the critical role that online grocery inspiration will continue to play in the consumer journey. We’re thrilled to see how the team is creating quality content through multiple channels, from our API and AI innovations, to our burgeoning Creator ecosystem."