PetSmart Launches 2023 Pride Collection for Pets

Ahead of Pride Month in June, PetSmart is launching a new slate of items to its You Are Loved LGBTQ+-inspired collection of pet apparel and accessories. 

PetSmart's You Are Loved collection offers a variety of clothing, toys and accessories for cat, dog, aquatic and small pets. Highlights from the collection include the Pride Bucket Dog Hat, Pride Rainbow Bone Dog Toy, the Pride Rainbow Butterfly Cat Leash & Harness and more.

First launched in 2019, the You Are Loved proprietary collection was created in partnership with the associate resource group PetSmart PRIDE AT WORK.

"PetSmart is proud to elevate the voices and experiences of the LGBTQ+ community – from our associates and the pet parents we serve, to members of the community and allies," said Kristin Shane, senior vice president and chief merchandising officer at PetSmart and executive sponsor of Petsmart PRIDE AT WORK. "Our You Are Loved collection was initiated and inspired by our associate resource group team members to help pet parents and their pets celebrate the spirit of Pride and share our values of inclusion and unconditional love."

Paired with the new PetSmart launch, the retailer has donated $200,000 to GLSEN, a leading organization dedicated to ending violence, harassment and discrimination against LGBTQ+ youth in K-12 schools.

PetSmart operates approximately 1,660 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart PetsHotel dog and cat boarding facilities.