PetSmart Debuts Exclusive Fisher-Price Puppy Toy Line

The iconic brand's new dog toy offerings can only be found at PetSmart.
Zachary Russell
Associate Editor
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A new line of pet toys from renowned toy brand Fisher-Price is now available exclusively at PetSmart, adding to the retailer’s private label and retailer-exclusive collection.

The collection of toys for puppies was designed to provide “mental stimulation and physical activity throughout dogs’ developmental stages.” The collection includes Fisher-Price’s famous toys like the Rock-a-Stack and Xylophone in pet form, but also includes other noise-making plush items like the Best Furr-end microwaveable toy and the Tug n’ Chew ring, rope and plush toy.

“Pet parents will do anything for their pets and we are increasingly providing them with more humanized products and services. This one-of-a-kind collection is giving them the chance to be the very best dog mom or dad,” said Kristin Shane, senior vice president and chief merchandising officer at PetSmart. “This new and exciting partnership provides a nostalgic and fun way for pet parents to engage with their pets through toys reminiscent of the ones they grew up playing with and loving.”

The new toy items are now available in-store and online. PetSmart operates approximately 1,660 pet stores in the United States, Canada and Puerto Rico.