PetDine swings its attention toward private label cat products

Private label pet food producer PetDine continues a strong year by launching a soft chew for cats, adding to the company's portfolio.
Zachary Russell
Associate Editor
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Leading private label pet food manufacturer PetDine is expanding its portfolio in the cat realm. PetDine is now creating cat-specific soft chews, partnering with clients to meet a growing segment of the pet food space.

“Nearly 38% of American households include cats and more owners than ever before are committed to providing their pets with beneficial supplements,” said Preston Munsch, PetDine CEO. “PetDine provides industry-leading, clean-label pet supplement manufacturing, which means consumers can trust our private label client brands to deliver optimal health benefits using safe ingredients for their feline friends.”

The PetDine cat chews will join the company’s portfolio of products for private label sale. The new product launch announcement comes weeks after nutritional food leader ADM expanded into the pet business, buying a majority stake in four private label pet companies including PetDine. PetDine has had a strong year, creating a new testing facility in July.

PetDine’s manufacturing process adheres to Safe Quality Food (SQF) code, which is recognized as one of the most rigorous and comprehensive food safety and quality standards in the world. Clients can select from more than 300 unique, top-quality ingredients, including sustainable upcycled foods, that are sourced from vetted and certified suppliers. PetDine’s soft chews are made with a proprietary process that doesn’t require heat, water, or gumming agents, which can lessen the quality and integrity of supplements. The company says that comprehensive testing has shown PetDine’s cat soft chews offer a 30 percent higher average palatability and acceptance rate by cats than the current industry average.

“Our entire team of experts partner with clients through every step of the pet supplement process to bring custom-formulated products to market,” said Devin Sanders, PetDine’s national sales manager. “Consumers are actively seeking daily support for anxiety, joint pain, digestive and urinary tract issues, allergies and other problems cats face. Cat supplements are an increasing need within the pet industry that we are excited to satisfy, backed by our extensive research and product development over the past 12 months.”