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Petco Debuts "Clean Grooming" Initiative

The retailer is making it easy for consumers to find pet grooming products free from harmful chemicals, including from its Well & Good private brand.
Petco Well & Good

Pet retail giant Petco has announced its new Clean Grooming initiative, allowing customers to easily identify grooming services and products without harmful ingredients. 

The vast majority of products used in grooming services and on shelves, including shampoos, conditioners and balms, are now clearly highlighted for pet parents with a "Clean Ingredients" badge. The badge appears on the grooming salon menu, product shelves in-store, and throughout the Petco app and on petco.com/clean.

The Clean designation will also apply to popular grooming products from Petco’s Well & Good private brand of grooming products. Petco's self-serve dog wash stations also offer Clean Grooming products only.

"We're thrilled to offer Clean ingredient transparency in our grooming services and products as the next step in Petco's evolution as a leader in pet health and wellness," said Jason Heffelfinger, Petco's chief services officer. "Whether at home or in one of our grooming salons, we want to make it easy for pet parents to give their pets the same high-quality options and ingredients they would choose for themselves. After all, our pets are members of the family."

To celebrate the launch, Petco is offering special discounts and promotions, while supplies last:

  • Customers can enjoy up to 40% off Clean Grooming supplies on petco.com/clean now through 4/29/23.
  • Vital Care Core members will receive a free bandana with the purchase of a Clean Grooming package.
  • Vital Care Premier members will receive a free bandana with the purchase of any salon service.
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