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06/27/2022

Petco and Clif Launch Retailer-Exclusive Plant-Based Jerky Line for Dogs

Clif Pet's first launch of plant-based jerky for dogs is meant to fuel pets just like Clif Bars fuel their owners.
Zachary Russell
Associate Editor
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Petco Clif Pet

Pet retailer Petco is expanding its portfolio of exclusive items with a major partnership with Clif Bar & Company. Clif Pet’s new Plant Based Jerky for dogs is now available exclusively at Petco, and comes in three flavors.

"As an industry leader when it comes to pet nutrition and overall pet health and wellness, we're thrilled to continue expanding Petco's curated dog treats assortment with new offerings from Clif," said Amy College, Petco Chief Merchandising Officer. "The $8 billion dollar dog treat and chew market is growing at an even faster rate than dog food, with more than 75% of pet parents feeding treats and chews to their dogs. Pet parents are increasingly looking for wholesome, eco-friendly and tasty treat options for rewarding desired behaviors and promoting mental stimulation, during a time when we're even more eager to treat our pets and feel closer to them than ever before." 

Clif Pet Plant Based Jerky is available in three recipes: Sweet Potato & Blueberry, Pumpkin & Apple and Butternut Squash & Cranberry. The jerky products are available in 5 oz. and 12 oz. bags, with prices ranging from $8.99 to $16.99.

The Petco-exclusive treats are made with seven simple ingredients, with no artificial flavors, colors or preservatives, ideal for a healthy snack. For a limited time, Petco will also offer Clif Bar products for people alongside the pet treats in Petco pet care centers to keep both pets and pet parents energized.

"When preparing to launch Clif Pet, we knew we wanted to work with a retail partner that shares our values and spirit of innovation," said Greg Lok, Head of Incubator, Clif's in-house new ventures group. "Petco's commitment to sustainability and their efforts to prioritize brands that promote wholesome nutrition make this a great fit for us and for pet parents. We couldn't be more excited about expanding the reach of Clif Pet through Petco's channels so dogs everywhere can enjoy the reward of our nutritious, tasty treats."

Founded in 1965, Petco currently operates more than 1,500 pet care centers across the U.S., Mexico and Puerto Rico.