Petco and Backcountry Unveil Outdoor Dog Collection
Petco has partnered with outdoor speciality retailer Backcountry for the pet retailer’s newest line of exclusive gear. Backcountry x Petco features pet products designed for outdoor enthusiasts and active dogs, including dog supplies, apparel, accessories, toys and more.
“With more pets in homes than ever before and continued interest in shared outdoor experiences, there’s a whole new generation of pet parents eager to explore the outdoors – and bring their pets along for the ride,” said Aaron Weiss, senior vice president of owned brands at Petco. “Our customers are looking for functional solutions, tailored to the changing seasons, that really hold up and offer protection against the elements for outdoor activities like camping and hiking. Our partnership with Backcountry has allowed us to combine our more than 55 years' worth of expertise in designing pet products with their top-notch experience in all things outdoors for a premier line of pet gear that helps active pets thrive and meets the evolving needs of our customers.”
The Backcountry x Petco collection, arriving just in time for summer, includes accessories and apparel to accommodate dogs of all shapes and sizes. The collection ranges from apparel and accessories such as dog t-shirts, jackets and bandanas, and supplies like collars, harnesses, leashes, flotation devices and toys. The collection also includes travel necessities such as collapsible food and water bowls, foldable crates, and portable sleeping bags and travel mats.
In March, Petco outlined its future strategy including private label and exclusive offerings. The retailer operates more than 1,500 stores across the U.S., Mexico and Puerto Rico, including a network of nearly 200 in-store veterinary hospitals.
“84% of Backcountry customers have dogs in the household and consider their furry friends important members of the family,” said Backcountry CEO Melanie Cox. “Backcountry has always cherished adventure pets, so our partnership with Petco couldn’t be a more natural fit. When you bring together outdoor experts and the best in pet care, you end up with a thoughtfully crafted product line for pets at the same quality we expect as humans. We’re proud to offer premium products built to connect family members to the outdoors, whether they have two legs or four."