A new shopper survey from Mercatus and Incisiv expects sales of groceries online to account for 21.5% of total grocery sales by 2025, an estimate of $250 billion.
Mercatus recently worked with Brick Meets Clicks on a series of monthly e-commerce studies that has shown a dramatic rise in e-commerce grocery sales dating back to March and through last month.
The latest study — “eGrocery’s New Reality: The Pandemic’s Lasting Impact on U.S. Grocery Shopping Behavior” — looks at how the success of e-commerce grocery could expand out over the next five years. The study suggests that the estimated reach of $250 billion would be a 60% increase compared to pre-pandemic estimates.