New Seasons Market Debuts Limited-Edition Organic IPA Beer
Northwestern independent grocer New Seasons Market is releasing a new, limited-edition co-branded beer alongside Hopworks Brewery to honor Earth Month.
Carbon Farmer, an organic hazy IPA crafted with Kernza, described as an ecologically beneficial, perennially grown grain, will be exclusively available at the grocer’s 19 Portland-metro area stores, as well as on-tap at the brewer’s three local pubs.
The Carbon Farmer Hazy IPA is “bursting with aromas of peach and guava and flavors of grapefruit zest, with a fluffy maltiness that is washed away by a lingering bitter finish,” according to the retailer. At New Seasons Market, the certified organic beer is now available in 4-packs of 16 oz. cans for $14.99, with a $12.99 special running from April 19-25. A portion of all proceeds will benefit Zero Foodprint, a non-profit organization working to reduce the environmental impact of food.
“At Hopworks, we’ve always been very conscious of the impact that our brewery has on the environment,” said Christian Ettinger, founder of Hopworks Brewery. “No-till Kernza is a real-life carbon farmer, capturing CO2 in its long roots for decades and effectively stalling global warming in the process. Drinking beer that’s ‘rooted’ in regenerative agriculture and doing good is something we can all celebrate. Cheers to that!”
Carbon Farmer’s profile is as follows:
- ABV: 6.2%, IBU: 60
- Hops: Organic Cascade, Idaho 7, Citra, Amarillo, Mosaic
- Malts: Organic 2-row, Wheat, Oats, Kernza
- Tasting Notes: Grapefruit zest, peach, guava, softly malty, with a lingering, palate-cleansing bitterness.
- Pairing Notes: Robust enough to wash down a grass-fed hamburger, versatile enough to pair with a veggie and grain bowl.
“As a company, we have long been committed to operating with sustainable business practices, and know that we can make an even larger impact when we partner with mission-aligned companies,” said Athena Petty, senior manager of Sustainability for New Seasons Market. “We are thrilled to be sharing this delicious beer in partnership with Hopworks and Zero Foodprint, and are excited to tell the story about how a hazy IPA can be a part of the solution to healing our soil and climate.”
Founded in 2000, New Seasons Market operates 19 stores in Oregon and Washington, employing nearly 2,700 people