New GNC Nutrition Line Positioned for Gamers

GNC is aiming to help gamers improve their overall health and nutritional intake with the launch of an exclusive food supplement line.

Teaming with product supplier CTRL, GNC is touting the new line as products for those who game and others who are looking to embrace healthier dietary and nutrition habits. 

"Owned and operated by gamers and content creators, CTRL understands the gaming community's wellness needs like no one else. So, expanding GNC's gaming assortment with these exclusive CTRL meal replacement and functional food products was a no brainer," said Kevin Maloberti, vice president of Merchandising for GNC. "Beyond gaming, we see even more opportunity for this brand to succeed at GNC. CTRL's supplements were created to help all busy consumers increase protein intake to fuel longer focused hours on the job, in a session, or at the gym."

Now available at GNC stores nationwide and at GNC.com, the product selection includes dietary supplement shakes and protein cookies in flavors such as Cookies N' Cream, Cinnamon Toast, Fruity Flakes, Chocolate Chunk, and Strawberries N' Cream.

"Partnering with GNC to bring CTRL to brick-and-mortar retail is an exciting next step for us in our mission to bring healthier options to our community and to expand awareness and accessibility of our products and content to an even broader audience," said Sundance DiGiovanni, co-founder of CTRL. "Our partnership with GNC is positioned to help make our digital creator space healthier with the ongoing goal of introducing the Live Well lifestyle that GNC has always been about."