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03/24/2021

Nellson identifies trends impacting nutritional bar segment

A white paper from the private label supplier highlights trends in ingredients and more for private brand partners to learn about in staying ahead of trends in product development.
Dan Ochwat
Executive Editor
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cover of the white paper

Functional ingredients and new types of proteins are some of the trends hitting the nutritional bar category, according to a white paper released by Nellson, a North American manufacturer of branded and private brand nutritional bars and functional powder solutions.

The Anaheim, Calif.-based company put out the white paper titled “What’s Next in Nutrition Bars” to be a resource on developing new functional bar products for its private label partners to better understand the segment and get inspired around new product ideas that can be rolled out quickly and ready for action, they said.

“At Nellson, we’re here to help our brand partners stay one step ahead of the competition,” said Bart Child, chief commercial officer of Nellson. “Sometimes that’s through our exceptional R&D and other times it’s through our supply chain resources and production capabilities. Our first job is to help our brand partners understand how trends can impact the bar segment and their business. We hope our white paper will get you up to speed and make sure your business is ready for action as we examine what today’s consumers really want and how new regulatory requirements might impact the market.”

A few trends highlighted in the report include new types of proteins being considered for new bar products, external trends having an impact on bar production, how balancing sugars and fiber on nutrition fact panels plays a role, and key functional ingredients to include a product that produce better bar function and performance.

“From plant-based proteins to low carb solutions, probiotics and more, we move quickly to help brands get it right, get it done and get to market fast,” said Child. “The Nellson team is here through all stages of the production process with the strategic sourcing, continuous improvement and risk management to ensure your next nutrition bar is a success.”

The company made the white paper available for download here.