NCA Predicts 5% Boost in Halloween Candy Sales This Year

Retailers can expect to see a boost in private label chocolate and candy sales this Halloween season, according to a survey from the National Confectioners Association.
Zachary Russell
Associate Editor
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Halloween candy

With October approaching, the National Confectioners Association (NCA) has revealed new insights into chocolate and candy sales ahead of Halloween.

The NCA is projecting a 5% increase in chocolate and candy sales for the 2022 Halloween season, with 93% of Americans planning to celebrate the holiday, according to a recent survey from the group. Last year, chocolate and candy sales hit a record high, with sales up 11% over 2020, and 15.4% over 2019.

The NCA added that 85% of chocolate and candy sold today comes in packages that contain 200 calories or less, for parents looking to manage their children’s sugar intake.

“The past few years have proven that the confectionery industry is resilient, and Americans remain enthusiastic about enjoying their favorite treats during seasonal celebrations like Halloween with friends and family," John Downs, NCA president & CEO, said. "Chocolate and candy play a special role during the Halloween season in communities across the country – and this Halloween promises to be especially impressive as chocolate and candy companies bring consumers classic, innovative and great-tasting products that enhance the season."

According to the NCA, chocolate and candy sales generate approximately $37 billion in sales each year.