Natural Grocers Debuts Own Brand Cleaners

Natural Grocers’ assortment of private label products is growing with the addition of six new household cleaning products. 

All new items are vegan, cruelty-free, and made without parabens, phthalates, sulfates, and synthetic fragrances and are sold in containers made from sustainable sugar cane.

"At Natural Grocers, we are committed to expanding our house brand across all departments, and we are especially excited to grow our selection of forward-thinking household supplies," said Raquel Isely, vice president of Marketing at Natural Grocers. "It's surprising—and concerning—that many conventional cleaning products contain harsh chemicals, problematic by-products, and other ingredients linked to health risks and environmental harm. That's why we now require all household cleaning products on our shelves to include a full ingredient list, even though it's not legally mandated under Federal guidelines.”