Full Body Wellness Highlights Natural Grocers Top 2025 Trends
With a focus on staying healthy inside and out, Natural Grocers has unveiled its Top Trends for 2025 that cover predictions in four key categories: Health and Wellness, Body Care and Beauty, Food and Beverage, and those that are Ecologically Thoughtful.
For its 2025 forecast, Natural Grocers' expert Nutrition Education team — including registered dietitians and certified natural foods chefs — joined forces with its purchasing, marketing, and analytics teams. This collaboration combined deep research, consumer insights, and trend analysis to craft a forecast that's as informed as it is exciting.
"At Natural Grocers, we're always eager to see how evolving trends inspire healthier, more sustainable lifestyles," stated Raquel Isely, vice president of Marketing at Natural Grocers. "Each year we sift through evolving shopping habits and cutting-edge research to pinpoint the trends that will shape the way we live, eat, and care for ourselves in the year to come.
Isely continued, "For 2025, we're seeing a focus on simple, yet thoughtful choices that prioritize wellness and the planet—like making blood sugar-friendly habits part of everyday life, exploring ocean-inspired body care, and embracing high-quality, globally-inspired proteins. These trends aren't just exciting—they're impactful, and some can make fabulous, practical holiday gifts! Whether it's a functional, natural skincare product geared towards men, a regenerative agriculture-friendly treat, or a product that helps kick forever chemicals out of the home, there's something meaningful for everyone on your list this season."
Natural Grocers' Top Trends for 2025 are organized into four key categories: Health & Wellness, Body Care & Beauty, Food & Beverage, and Ecologically Thoughtful, encompassing a total of 12 trends. The grocer’s team has included its "Try This Trend" feature, offering ideas and products for those eager to dive in and explore. For the third consecutive year, the company has also introduced a Bonus Trend—a unique highlight that connects and complements the entire lineup.
Health & Wellness Trends
- Blood Sugar Hacks Become Daily Habits
- Nose-to-Tail Eating Becomes Doable
- Balancing Inflammation Becomes Key for Mental Health
Body Care & Beauty Trends
- Natural Deodorants Are Better Than Ever!
- Men's Grooming is Booming
- Ocean-Inspired Body Care Makes a Splash
Food & Beverage Trends
- We'll Double Down on Limiting High Omega-6 Oils
- It's All About Protein, in Quantity and Quality!
- Our Taste Buds Will Go on a Global Tour in the Grocery Aisles
Ecologically Thoughtful Trends
- The Heat is on to Define Regenerative Agriculture, and We're Stepping Up
- We'll Act with Simple Gestures to Support Soil Health and Pollinators
- We'll Kick the Forever Chemicals out of Our Homes
Bonus Trend
- Cultivating Biodiversity Becomes a Priority