Research and market insights firm Mintel sees big potential in beverages, highlighting key examples from around the world. Trends include premium alcohol brands, refillable beverage stations and revamped packaging within the category.
Jonny Forsyth, associate director, Mintel food and drink, shared recent innovations to come out of the beverage category, and in a Mintel blog post, called on boosted investment in private label drinks, saying, “there is clear consumer demand for private label drinks that are premium and innovative at a reasonable price.” He noted the strength of the category isn’t in imitating national brands but actually rolling out better-quality drinks.
On Sept. 29, Store Brands is hosting a virtual forum on beverages, including four panels on alcohol trends, nonalcoholic beverage innovations, the dairy and non-dairy segment, and coffee and tea. The Store Brands Industry Forum on Beverages will include speakers from Boxed, Casey’s, The Giant Company, Rouse’s Market, TXB and Walgreens. Register here.