"Every month in Ontario, more than 1.3 million searches are made on the web in relation to the various attributes of My Health My Choices," said Mike Thomson, Metro vice president of grocery merchandising. "With this program, we're giving our customers the opportunity to choose foods that meet their own definition of wellness. The guide is designed to make their in-store or online shopping experience with us easier and more time efficient.”
The retailer worked with experts and specialists to design and implement the program, and Metro said it’s the only grocer in Canada to offer a food selection guide based on lifestyle and personal preferences through My Health My Choices. Shoppers can learn about the products by shopping online, through the My Metro mobile app, and by scanning bar codes of products in stores or at home. The retailer has also supported the program in stores with green signage directing shoppers to learn more but also by using green shelf tags that say if a product is gluten-free, for example, to help with quick identification.
The program helps shoppers choose among its store brand products and how they get classified as well as national brands.