Walden has served as interim chief marketing officer since March and will now serve in the position full-time, which includes overseeing one of Rite Aid's private brands.
The private label supplier's new initiative comes as the company undergoes a strategic shift following the divestiture of a significant portion of its Meal Preparation business.
Group VP of Alcohol and Master of Wine Curtis Mann spoke with Store Brands about Albertsons Cos.' private label wine program and how it sets the grocer apart.