Maker of oral care store brand products acquires toothbrush protector innovator

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Maker of oral care store brand products acquires toothbrush protector innovator

By Dan Ochwat - 01/08/2020
Steripod's toothbrush protectors and products

Grand Rapids, Mich.-based Ranir LLC, a manufacturer of store brand oral care products has acquired the oral care assets of Culver City, Calif.-based Steripod, a toothbrush accessory brand that makes toothbrush protectors, kids’ products and tongue cleaners.

Ranir sees the acquisition as a way to build out its innovation platform and grow its portfolio of store brand oral care products, notably the expansion of a product line dedicated to the self-care trend in the oral care category. Currently, the company produces a range of oral care store brand products that includes powered and manual toothbrushes, teeth whiteners, dental floss, toothbrush protectors, flossers and more.

Rich Sorota, president and CEO of Ranir, said the acquisition advances the company’s mission and enhances its ability to grow and offer consumers quality, affordable oral health care products. 

“Steripod is a leading innovator in the toothbrush protector category,” he said. “Our organizations are jointly dedicated to ensuring customer health and safety through innovative products, and we are better positioned than ever to execute on our commitment to ‘Delivering Millions of Affordable, Healthy Smiles’ every day.”

Ranir said it will add in Steripod’s oral care products into its broader portfolio over time. The Steripod products are currently available at Target, CVS Pharmacy, Walgreens, Walmart, Amazon, Bed, Bath & Beyond and on the Steripod site.

Ranir is a subsidiary of Perrigo Co. LLC, a provider of OTC health and wellness solutions.