Macy's Unveils Locations of New Smaller-Format Stores
Macy’s has revealed the locations of four new small-format locations that are part of the retailer’s effort to bring itself closer to shoppers.
Opening this fall, the new stores are the first expansion of the department store’s downsized locations. Initial locations will be in Boston, Las Vegas and San Diego, which follow the recent opening of a smaller footprint store in Highland, Ind.
According to the company, Macy’s small format stores will carry the Macy’s name and are designed to deliver a seamless experience with well-known market brands, Macy’s private brands, convenient services, local events and the latest trends, all within an easy-to-shop environment.
"As a growth vector for Macy’s, Inc., small-format stores offer a curated shopping experience celebrating discovery and convenience,” said Marc Mastronardi, chief stores officer at Macy's, Inc. “These stores optimize our physical store footprint and bring us closer to existing and desired customers while encouraging more frequent visits.”
In 2020, Macy’s introduced the first iteration of its small-format stores in the Dallas-Fort Worth area in Southlake. In 2021, Macy’s continued its expansion in the Dallas-Fort Worth area with the addition of two new locations, while also introducing two new stores to the Atlanta market. By the end of 2022, small-format stores expanded further in Atlanta and opened new stores in St. Louis and Chicago, bringing the total to eight locations.
As the retailer continues expansion of its new smaller stores under the Macy’s nameplate, these additional stores opening this fall will bring the total count to twelve:
- Macy’s Highland Grove: Highland, Ind. – August 2023
- Macy’s South Bay: Boston, Mass. – September 2023
- Macy’s Arroyo Market Square: Las Vegas, Nev. – September 2023
- Macy’s Santee Trolley Square: San Diego, Calif. – November 2023
The small-format stores offer an immersive shopping experience, providing both convenience and discovery within a 30,000 to 50,000 square feet box. Located in off-mall shopping centers, the stores offer a curated assortment of Macy's distinctive fashion, on-trend beauty, luxury fragrances, and more. The stores also collaborate with local businesses to create pop-up shops and events that cater to customer preferences.
Shoppers can explore the "Trend Pavilion," where a continuous flow of fashionable trends, must-haves, and new seasonal merchandise are offered to own your style. These stores provide a range of categories, including men's, women's, and kids' fashion, beauty products, toys, luggage, giftable items, and more. Categories feature renowned national brands as well as Macy’s private brands, such as INC, Bar III, And Now This, and the latest addition, On 34th.
Macy’s smaller stores feature elevated fitting rooms with larger spaces, lounge areas, full-length mirrors, and selfie moments, creating an inviting atmosphere. The rooms also offer "styling carts" that help customers explore the latest trends from head to toe and provide a seamless and personalized experience.
Customers can enjoy all the benefits of the full-line Macy’s stores, including the 'At Your Service' desk, which helps with bill payments, returns, exchanges, and more. They can also take advantage of 'Buy Online Pickup In-store' and curbside options for items available on Macys.com.