Lids Launches First Private Label Collection for Children
Sports retailer Lids has launched a new private label line that’s the first of its kind: “Explore by Lids” is the retailer’s first brand designed specifically for kids.
The line is designed for children ages four-to-seven and includes snapback and bucket hats with kid-friendly designs featuring the solar system, nature and more. "Explore by Lids" is available in the United States and Canada just in time for back-to-school season.
The concept for "Explore by Lids" was created by Lids corporate interns during the global retailer's 2021 summer internship program. Each year, college students participate in Lids' eight-week summer internship program and focus on numerous real-world projects in different departments across the company.
In 2021, several Lids interns developed the "Explore by Lids" concept and presented the idea to Lids management. One year later, these interns, which now include two full-time Lids employees – Claudia Swinford, Operations Project Coordinator and Sam Sieloff, Business Analyst, BI & Automation – are seeing their ideas turn into reality.
“My hope for 'Explore by Lids' is that it will foster the inspiration that I experienced during my internship with Lids,” said Sieloff, one of the creators of the line. “It's an honor to be a part of the first ever Lids internship project to be produced, and I have no doubt that it will resonate with our young consumers who are beginning to develop their own style."
Lids says that in October, "Explore by Lids" will expand to include headwear for adults in matching designs, offering one collection for the entire family.
The sports retailer operates nearly 1,200 locations in the U.S., Canada and Puerto Rico.