Kroger's Private Brands Featured In Hour Back Boxes
Daylight saving time will begin in the early morning hours of March 9 as the clocks spring forward one hour. To celebrate the additional 60 minutes of daylight, Kroger is launching its Hour Back Box and the chance to enjoy one of 39,000 free breakfast items from its assortment of private label brands.
Each limited-edition box is stocked with Our Brands breakfast essentials, including Private Selection Cold Brew Coffee Concentrate, Simple Truth Oatmilk Creamer, and Kroger Frozen Breakfast Sandwiches. The grocer is also helping recipients save during daylight saving and beyond by including a gift card redeemable for a one-year Kroger Boost membership, which includes free grocery delivery, 2X fuel points, and additional exclusive savings.
A limited run of Kroger Hour Back Boxes will be available for free – first come, first served – starting March 4 at noon EST. To get those daylight-saving essentials delivered right before the clocks spring forward, customers can visit Kroger.com/HourBack to claim an exclusive box, while supplies last.
Customers who miss their chance to score a Kroger Hour Back Box can claim one of thousands of free breakfast items. Starting March 7 at noon EST, customers can visit Kroger.com/HourBack to choose from one of 39,000 free Our Brands breakfast items, including a Private Selection Cold Brew Coffee Concentrate, Simple Truth Oatmilk Creamer, or Kroger Frozen Breakfast Sandwiches by downloading a limited-time, single-use digital coupon – redeemable at the Kroger Family of Stores or Kroger.com, while supplies last.
"Losing an hour of sleep during daylight saving can challenge parents and their family's schedule," said Tom Duncan, vice president and head of Marketing at Kroger. "We created the Kroger Hour Back boxes to make daylight saving a little easier, helping parents and their families jump-start the day with customer-favorite, morning time foods - from a much-needed cup of coffee to a filling breakfast sandwich."
The Hour Back Box is the second bundle promotion Kroger has offered shoppers this year. In January, the company debuted its Resolution Rescue bundles to help its customers meet their New Year’s resolutions. The bundles included Mocktails Bundle, Meatless Meal Bundle, Protein-Packed Breakfast Bundle, Savory Snacks Bundle, Sweet Treats Bundle, and Get Your Veggies Bundle.
