Kroger Launches Mercado Private Brand Assortment
Kroger is expanding its Our Brands assortment of private label products with the launch of the Hispanic-inspired brand Mercado. The line includes more than 50 products such as but not limited to fresh meat, beverages, snacks, sides, and desserts.
"Kroger Mercado embraces Hispanic culinary heritage with the quality and innovation our customers have come to know and expect from Our Brands," said Juan De Paoli, vice president, Our Brands for Kroger. "We are thrilled to offer authentic products that are accessible and exceptional in quality, creating a brand that fills a void for some customers and creates a cultural experience for others.
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The assortment of Mercado products include:
- Queso Fresco and Queso Panela
- Oaxaca Cheese Ball
- Ready to Cook Flour Tortillas (in the refrigerated section)
- Pre-Cooked White Corn Meal (the authentic core ingredient to make traditional arepas)
- Chorizo Ground Sausage
- Thin Sliced Beef Strip Steak
- Pork Stew Meat
- Chicharrones en Tiras Pork Cracklin Strips—Original and Red Pepper
- Agua Fresca—Tropical Mango and Watermelon Guava
- Sodas—Crisp Apple, Watermelon, Tropical Pineapple Guava and Mango
Kroger's Our Brands includes more than 13,000 items from the grocer’s store brands such as Private Selection, Simple Truth, Murray's Cheese, Home Chef, Smart Way, and Vitacost.