Kroger Health Taps Joe Burrow to Promote Hunger and Health Initiatives
Kroger Health, the healthcare division of the Kroger Co., has announced its new NFL superstar brand ambassador. Ohio-native and Cincinnati Bengals quarterback Joe Burrow will serve as a brand ambassador, promoting the Cincinnati-based grocer’s health initiatives.
Burrow was the Heisman Trophy winner in 2020, and helped lead his Louisiana State University team to a College Football Playoff National Championship win. He was then taken with the first overall pick in the 2020 NFL Draft, and led the Bengals to a Super Bowl appearance in just his second NFL season.
"As an athlete, I know the value of good nutrition and a healthy lifestyle," said Burrow. "I am honored to work together with Kroger to encourage families to make changes in their daily lives that can lead to healthier lifestyles, while also increasing access to nutritious foods for underserved communities. I look forward to sharing these important messages to Bengals Nation."
Burrow will help support Kroger’s Zero Hunger | Zero Waste impact plan, along with his own Joe Burrow Hunger Relief Fund. In 2021, Kroger directed a total of $343 million in charitable giving to its communities, including $199 million in food and funds for hunger relief. The company says that its associates recovered 94 million pounds of surplus food from company-operated facilities, for a total of nearly 500 million meals for communities last year.
"At Kroger, Our Purpose is to Feed the Human Spirit and our vision is to help people live healthier lives," said Colleen Lindholz, President of Kroger Health. "With Joe's commitment to ending hunger in his home area of southeast Ohio, this is a natural collaboration for us and will help to improve the health and wellness of thousands in our communities. We are thrilled to have Joe as a member of our Kroger Health team and applaud his support and commitment to our Cincinnati community. Together we can continue our shared commitment to promote and support healthier lifestyles."
Kroger Health operates over 2,200 pharmacies and 220 clinics in 35 states serving more than 14 million customers.