Kroger Expands Sewing Down South Home Collection
Kroger has teamed with reality TV star Craig Conover to launch a new collection of housewares and home decorative items that will be sold exclusively at the grocer’s family of stores.
The Harvest Collection from Sewing Down South (SDS) for HD Designs is the second collaboration between SDS and HD Design. Products in the line include:
- Wood and Silicone Utensils, including whisk, spatula, slotted turner, and basting brush
- Rectangle Cobbler Baker Dish
- Matte Set of 2 Ceramic Bowls
- Rattan Pear Shaped Serving Trays, available in two size varieties
- Ramekin Candles
- Ceramic Measuring Cup and Spoon Set
"The Harvest Collection from SDS for HD Designs elevates life's everyday moments our customers experience most,” said Monica Lightfoot, vice president of General Merchandise at Kroger. “From baking for loved ones to hosting guests for a fall gathering, this collection brings style and elegance to everyday moments. Craig has once again curated an assortment of products that are one-of-a-kind with a promise to bring a touch of charm and warmth to your home this season."
Conover, the founder of Sewing Down South, worked with HD Designs to bring a collection inspired by elevated coastal living with his Harvest Collection.
"Fall is easily one of my favorite times of the year,” he said. “It's the start of cozy season—the perfect time for gathering with friends and family, sharing laughter, and making lasting memories. That's why I've created this collection, inspired by the simple joys of togetherness—featuring everything from cheese boards to cocktail glasses and more, to help make your home feel even cozier for every occasion."
Conover is also sharing one of his favorite recipes to spice up fall featuring some of autumn's most iconic flavors including nutmeg and cinnamon. Follow along here as Craig whips up his delectable Apple Pear Crisp baked in a "What's wrong with my baking?" pie dish.
At Fred Meyer locations customers will be able to experience an in-store experience featuring SDS for HD Designs home displays with an expanded selection of products including bedding, bath, and more.
