Kroger, Lisa Vanderpump Team On Exclusive Floral Collection
The Kroger Co. will launch an exclusive floral collection with television personality Lisa Vanderpump, with the first products available in the grocer’s family of stores beginning September 4.
Crafted by Lisa Vanderpump, the collection will feature bouquets and readymade floral arrangements in custom vases, available in a variety of colors and themes for any occasion or special gift.
“We could not be more thrilled to collaborate with Lisa Vanderpump to launch this expertly curated floral collection, giving longtime customer favorite, Bloom Haus, a touch of flair and elegance emblematic of the signature style Vanderpump fans know and love,” said Dan De La Rosa, group vice president of Fresh Merchandising at Kroger.
Vanderpump Blooms x Bloom Haus products will debut seasonally and include:
- Vanderpump Blooms x Bloom Haus Perfectly Peach Bouquet or Floral Arrangement available in a custom Vanderpump Ceramic French Urn: This collection features a palette of soft pastels.
- Vanderpump Blooms x Bloom Haus Royal Garden Bouquet or Floral Arrangement available in a Violet Glass Vase: A medley of rich purple hues, complemented by verdant greens.
- Vanderpump Blooms x Bloom Haus Signature Pink Bouquet or Floral Arrangement available in a custom Vanderpump Glass Urn: Designed to match the colors that Vanderpump loves, her signature pinks range from delicate pastels to rich hot pinks.
- Vanderpump Blooms x Bloom Haus Villa Blanca Bouquet or Floral Arrangement available in a Glass Vase: Classic white spray chrysanthemums, oversized mums, garden greens and ivory roses, are brought to life with cream sunflowers.
- Vanderpump Blooms x Bloom Haus Crimson Romance Bouquet or Floral Arrangement available in a Glass Vase: This includes a mix of burgundy chrysanthemums, heirloom raspberry carnations, and red roses.
- Vanderpump Blooms x Bloom Haus Autumn Extravagance Bouquet or Floral Arrangement available in a Vintage Glass Vase: Inspired by seasonal tones and textures, boasting roses, cremons, carnations, pompons, and hydrangeas combine to evoke the essence of fall décor.
- Vanderpump Blooms x Bloom Haus Violet Elegance Bouquet: A lavender bouquet is designed to bring a sense of delicate charm to any occasion.
- Vanderpump Blooms x Bloom Haus Pandora Pink Bouquet: A collection of pinks and lavender, this bouquet is a subtle expression of perfect, pretty pastels.
“I think anybody who has followed me for years knows that I have a love for flowers, as they've seen in my restaurants and how I live my life, so to have created a flower brand with Kroger is an absolute pleasure,” said Vanderpump. “Flowers bring immense life and joy to a room, and I have had so much fun designing and creating these bouquets and arrangements. It's been a passion project from start to finish and I am excited to share it with the world.”
