Kroger Boosts Private Brand Mix With Familiar Fall Flavors
With students across the U.S. starting the new school season, Kroger is gearing up for the fall with several new seasonal product additions to its Kroger Brands, Simple Truth, and Private Selection own brands.
"Kroger Our Brands is bringing customers new products to get excited about this fall! We are leaning into classic flavors like pumpkin spice while simultaneously stepping into the unexpected with surprising flavors like prickly pear and spicy garlic parmesan,” said Juan De Paoli, vice president of Our Brands at Kroger. “Our fan-favorite Private Selection Harvest Apple collection is also returning for a second year, offering customers an array of perfectly spiced seasonal treats. From inspired snacks to delicious desserts, there are items for every occasion at Kroger this season."
The updated assortment at Kroger includes:
Pumpkin Spice & Everything Nice:
- Private Selection Pumpkin Spice Croissant: Freshly baked in-store, these flaky and buttery croissants are filled with a pumpkin spice explosion of flavor.
- Private Selection Pumpkin Spice Crumb Cake: Rippled and topped with a pumpkin spice streusel, the cake offers a blend of warm spices and rich pumpkin flavor.
- Private Selection New York Style Pumpkin Cheesecake Ice Cream: A blend of flavorful pumpkin puree with velvety ice cream, swirled with chunks of cheesecake creates this treat.
Limited-Edition Apple Treats:
- Private Selection Caramel Apple Cheesecake Sandwich Cookies: The apple-flavored cookie features a sweet cheesecake-flavored filling and a creamy caramel center.
- Simple Truth Cinnamon Sugar Apple Straw Chips: Vegan, gluten-free, and non-GMO, the straws feature a sweet, cinnamon flavor and satisfying crunch.
- Private Selection Spiced Apple Cider: This seasonal addition to shelves is made with a refreshing, apple-forward flavor.
- Private Selection Spiced Apple Cashews: Salty and sweet, these cashews offer cinnamon sugar notes that are balanced with a hint of apple.
Unexpected Fall Must-Haves:
- Kroger Brand Spicy Garlic Parmesan Wing Sauce: The sauce is bursting with bold parmesan flavor and spicy garlic.
- Simple Truth Prickly Pear Seltzer: With refreshing bubbles and bold prickly pear flavor, this seltzer is non-GMO with zero calories or sodium.
- Kroger Brand Candy Franken Ropes: A limited-time offering that is the perfect combination of spooky and sweet.
