Kroger and Bed Bath & Beyond expand eCommerce partnership

Thousands of new private label products from Bed Bath & Beyond are now available on Kroger's online marketplace.
Zachary Russell
Associate Editor
Zachary Russell profile picture
Bed Bath and beyond exterior

Grocery giant Kroger and home goods retailer Bed Bath & Beyond have announced the expansion of their eCommerce partnership, adding thousands of new products.

The multi-category omnichannel collaboration, which includes an array of private label items from bedding and storage to baby furniture and gear, was first announced in November 2021, bringing Bed Bath & Beyond items to Kroger Ship, the grocer's online marketplace.

"When our customers think of food, they think of Kroger," said Stuart Aitken, Kroger's senior vice president and chief merchant & marketing officer. "And we're more than just food. This collaboration expands our e-commerce selection, enabling our customers to send a new homeowner a beautiful cheese board and the cheese that goes with it. Or they can send new parents a stroller alongside diapers and a Home Chef meal – all in one digital transaction, saving our customers time and providing a positive shopping and gifting experience."

The eCommerce venture enabled by Kroger's Ship marketplace has added several thousand items from Bed Bath & Beyond and buybuy BABY. Shoppers can browse among favorite items, including Bed Bath & Beyond's exclusive owned brands – Nestwell, Haven, Simply Essential, Our Table, Wild Sage, Squared Away, Studio 3B and H for Happy, as well as leading national brands. 

Popular items now available on include:

From Bed Bath & Beyond:

  • Our Table™ 12-inch Preseasoned Cast Iron Skillet
  • Haven® Organic Cotton Flatweave Bath Towel
  • Nestwell™ Washed Linen Cotton 3-Piece Full/Queen Duvet Cover Set
  • Cuisinart® Power Advantage 7-Speed Hand Mixer with Storage Case
  • Nespresso by Breville Vertuo Next Classic Coffee/Espresso Maker Bundle
  • iRobot® Roomba® j7+ (7550) Wi-Fi® Connected Self-Emptying Robot Vacuum
  • Ninja® CREAMi™ Ice Cream Maker

From buybuy BABY:

  • SKIP*HOP® Silver Lining Cloud Activity Center and Exerciser
  • Fridababy NoseFrida® Electric Nasal Aspirator
  • Graco® 4Ever® DLX 4-in-1 Convertible Car Seat
  • Boppy® Original Nursing Pillow and Positioner
  • Dr. Brown's® Deluxe Bottle Warmer & Sterilizer

As previously mentioned when the partnership launched, a branded shop-in-shop experience pilot store is still in the works.