New York-based CBX said consumer products industries brand specialist Jennifer Tausch joined the company as creative director. In her position, Tausch will partner with CBX executive creative directors and senior management in shaping the vision for various consumer products clients’ brands, including private brands. She reports to Joe Violante, executive creative director, the company said.
Tausch comes to CBX from brand design agency LPK in Cincinnati, where she served as global creative director for Procter & Gamble feminine care brands since 2010, CBX stated. She began her career in 2002 at Procter & Gamble in Cincinnati, rising to senior design manager.