Imperfect Foods, the online grocery that aims to repurpose would-be wasted food, has announced that it is now a Certified B Corporation, indicating businesses that meet the highest standards of social and environmental performance.
Imperfect Foods’ products, including from its private label collection, are made from ingredients that are deemed unfit for grocery store shelves, and would otherwise be wasted. Founded in 2015, the company works with farmers and producers to rescue and redistribute food items, and deliver produce, pantry items, dairy, meat and more. The company said it has delivered 25 million boxes of food, and rescued over 150 million pounds of food from being wasted since its founding. Imperfect Foods recently partnered with food celebrity Padma Lakshmi to promote the company’s mission.
"Since day one, we've been on a mission to fix our country's broken food system, from how we source our products, to the way we package and deliver orders, and how we're driving access within local communities," said Imperfect Foods' head of sustainability Madeline Rotman. "We're honored to have this stamp of approval and to pave the way for the future of grocery, to show that you can be sustainable, accessible and successful."
Imperfect Foods joins the 4,000 companies, in 77 countries, across 153 industries globally to achieve B Corp certification.
“As a certified B Corp, Imperfect Foods will play a key role in accelerating a cultural shift to further redefine success in business, committing companies to a more inclusive and sustainable economy,” said the company. “This certification validates Imperfect Foods as a force for good and provides an additional tool to engage and build trust amongst consumers of the past, present and future, particularly as it sees its fifth year of sustained triple-digit annual growth.”