Imperfect Foods enters 2022 with new CEO

Imperfect Foods has appointed a new CEO of the company, which aims to repurpose food that would otherwise be wasted. Dan Park officially joined the team on Jan. 3 after spending time with BuildDirect and Amazon.

Imperfect Foods says that by repurposing foods that don’t meet conventional grocery store standards through its own brand items, it has saved over 150 million pounds of food from being wasted. The online grocer announced its Certified B Corporation status late last year, meaning it meets high environmental and social standards.

Park joins Imperfect Foods after four years at BuildDirect Technologies, a Canadian-based online marketplace for building materials, where he was the CEO, took the company public and remains a board member. Park brings nearly 30 years of experience building and leading teams at top-tier multi-billion dollar retail and technology companies. His resume also includes work at Amazon and Target. 

"The perfect Imperfect CEO needs world-class e-commerce skills, deep operations experience and a commitment to the brand's mission," said Adam Berger, Imperfect Foods' board chair and insight partners' managing director. "I first met Dan a year ago and we have gotten to know each other. The role and timing lined up perfectly and I'm thrilled to have him lead Imperfect Foods."

Park said that sustainability and improving customer experience were among his top priorities as CEO.

“Imperfect Foods is changing the face of grocery delivery, and I'm excited to be an integral part of this next chapter of the business,” he said. “We will focus on continually raising the bar of our customer experience while meeting our sustainability goals. There are certain aspects of the future that I'm concerned about, and as a part of the Imperfect Foods team, I look forward to playing an active role in improving our environment by being a good steward of our planet."