iHerb Marks Anniversary As Own Brands Continue Growing

iHerb is celebrating its 29th anniversary with a month-long sales event that is offering shoppers daily deals and weekly discounts of 29% on select brands and product categories, including beauty, vitamins and supplements, personal care, sports nutrition, and more.

Additionally, the company is also highlighting the continued growth of its House Brands into new categories as it works to meet the diverse needs of its shoppers.

“Over nearly three decades, iHerb has grown from offering a single supplement online into a global wellness retailer,” said Emun Zabihi, CEO of iHerb. “As we celebrate 29 years, we’re reaffirming our mission to make health and wellness accessible to everyone, everywhere while thanking our customers with savings on the trusted products they love.”

The company’s California Gold Nutrition proprietary brand is its largest and has recently launched new items and entered additional product categories. They include:

• NMNH to support aging and metabolism.
• Akkermansia GLP-1 Complex which supports gut health and digestive wellness.
• Hair Multivitamins for Men and Women to help strengthen and nourish hair follicles.
• Creatine Monohydrate to help promote lean muscle mass and support athletic performance.
• Pet Health: California Gold Nutrition is also expanding its line of pet supplements, with new offerings like Dog Omega Skin & Coat, formulated with Omega 3 to help dogs look and feel their best. The new pet line offers solutions for joint health, digestive wellness, and general multivitamins for dogs.

Additionally, Idealove, iHerb’s exclusive beauty and skincare brand, introduced its first lightweight daily sunscreen with broad-spectrum protection and Powder de la Crème, a unique two-in-one lip and cheek color that transforms its texture from powder to crème immediately upon application.

"Our 29th anniversary reflects the trust our customers place in us every day," said Hyeyoung Moon, chief revenue officer of iHerb. "As we embrace the latest innovations in wellness, beauty, and personal care, our focus remains on delivering products that meet the evolving needs of our customers worldwide."